Congratulations to this year's awardees of the 2nd Philippine Marketing Excellence Awards.

This recognition of companies that have undertaken best marketing practices is a laudable endeavor of this prestigious award-giving body for professional marketers. Indeed organizations, and not only individuals, make marketing strategies and practices work.

By keenly studying the market, innovating and striving for excellence, this year's awardees have shown us how to excel in a highly competitive environment. They made been successful in establishing market presence and high customer confidence, among others, which in turn benefited consumers in terms of better quality products at the best price possible.

I call on the people behind this award and the winners to continue striving for excellence in marketing. This is your contribution as we embark on the second phase of our quest to beat the odds and win the war against poverty.

Mabuhay tayong lahat

GLORIA MACAPAGAL-ARROYO
President Republic of the Philippines

My warmest felicitations to the officers and members of the Philippine Marketing Excellence Awards Institute, the Asian Institute of Marketing and Entreprenuership and the Sales and Marketing Magazine on the occasion of the Philippine Marketing Excellence Awards at the Westin Philippine Plaza Hotel Pasay City. I especially congratulate the companies that have excelled in the field of marketing and will be conferred this recognition.

Let me, as Senate President, commend the PMEAI, and the AIME, and the S&RMM for launching the Philippine Marketing Excellence Awards, and for your joint efforts and commitment in selecting and giving due recognition to the truly deserving and praise worthy companies in the country for the second time. Such "excellence awards" serve to inspire and challenge these companies to continue to engage in "best marketing practices" that have led them and their products and services to achieve market dominance, goodwill, high-level customer confidence, and market acceptability.

These notable companies also certainly enliven our country's economy and help bring about national development and progress. Despite the challenges and uncertainties of the times, we know that excellence in these companies and in every sector of our society, and work hand with the government, will pull us through and move our country forward.

Congratulations once again and - Mabuhay tayong lahat!

FRANKLIN DRILON
Senate President

My warmest felicitations to the organizers of awardees, and participants of the Philippine Marketing Excelllence Awards.

We in the House of Representatives consider the PMEA as an exemplary incentive for marketing achievers and for fostering a culture of excellence in your professional practice.

As we seek out to win more investments for the country and we quadruple our efforts to achieve economic stability, I call on the marketing professionals to help our country at a crucial moment in history. Your contributions will be most welcome in our quest to gain a competitive edge in garnering investments in various promising sectors of our economy.

Congratulations to the awardee companies of the Philippine Marketing Excellence Awards and to the Philippine Marketing Excellence Awards Institute, the Asian Institute of Marketing and Entrepreneurship, and the Sales and Marketing Magazine for constantly recognizing the best in you field.

Mabuhay po kayo!

JOSE DE VENECIA JR.
House Speaker

Our warmest felicitations to the Philippine Marketing Excellence Awards Institute, the Asian Institute of Marketing and Entrepreneurship and the Sales and Marketing Magazine on their launching of their joint project - The Philippine Marketing Excellence Awards.

We expect the awards to focus not only on the best marketing practices of a company but also on its honest dealings with its customers that will always redound to consumer welfare and protection.

In determining the awardees for marketing excellence, any marketing strategy that will be taken into consideration must impact primarily on how it benefits its consumers, particularly in extending service to the consuming public.

The successful and excellent marketing strategy should be relevant to the needs of the customers and must reflect the values of commitment, of integrity, and of value for money.

Commitment, meaning a relentless marketing drive to deliver what quality its product says itself to be. Integrity, because any successful marketing campaign reflects the reality of the product or the service being that is being rendered. And finally, value for money for being able to provide effectively all the needs of the consuming public.

As long as it complements the government programs to promote the general interest of the consumers, the launching of the Philippine Marketing Excellence Awards is indeed a project worth undertaking.

Mabuhay and more power!

MAR ROXAS
Senator

Warmest greetings and congratulations to all the Philippine Marketing Excellence Awardees this year. You have visibly demonstrated over and beyond normal expectations best marketing practices worthy of praise and emulations, for a lifetime if not forever.

Indeed, the journey to a thousand miles starts with the first big step and the search for excellence in your respective markets to deliver desired organizational goals better and ahead of rivals is a never ending process. The awards ceremonies and the award itself is not the end of it but rather just the beginning because marketing excellence like a race has a start but no end.

A champion never quits in exploring the tremendous opportunities in the marketing arena for major initiatives and break through programs never been done before by you and competition. To do more of the same routine activities will diminished you fast. To do exactly what competition does will not give you the needed edge. To follow what you did in the past will make you history.

The Philippine Marketing Excellence Awards is not a contest. You do not compete with other companies in the same industry or category. The fight is against yourself in satisfactorily meeting the criteria and extent of best marketing practices undertaken consistently and beyond what is required by your target clientele from within and outside the organization.

I salute more sincerely the honorees, the models of success, the marketers, the who is who in the concrete Philippine marketing jungle, none other than, the Philippine Marketing Excellence Awardees.

I wish you all more power! Once again, Congratulations for all the reasons!

Felix M. Lao Jr., Ph.D.
Chairman Awards Committee
Philippine Marketing Excellence Awards

This distinguished recognition should be carried with pride because you were chosen and voted by your target publics - the consumers, as well as colleagues in the marketing field for undertaking the "best marketing practices" You have not only set a higher benchmark for excellence in the industry, but also serve as inspiration for other companies to emulate.

As marketing professionals, we all strive for excellence to make our companies and brands top-of-mind among consumers, and inherently, gain their patronage and loyalty. Working towards achieving excellence is a continuing process of evolvement to cater to the market's dynamic landscape, where consumer demands and needs are constantly changing. To survive the highly competitive environment, companies must hone their skills in adopting the best marketing practices that would benefit consumers, which include providing consumers with quality products that are value for money complemented with exceptional customer service to sustain market acceptance and goodwill.

On behalf of APMF, I would also like to congratulate the organizers of the first Philippine Marketing Excellence Awards, namely the Philippine Marketing Excellence Awards Institute, Inc., the Asian Institute of Marketing and Entrepreneurship, and the Sales Marketing Magazine for successfully mounting this event. You're off to a great start! I look forward to your continued pro-active role in the marketing industry.

Jose Jesus F. Roces
President
Asia Pacific Marketing Federation