The mission of the Philippine Marketing Excellence Awards is to recognize companies that have undertaken best marketing practices leading towards market dominance, goodwill, high-level customer confidence, and market acceptability. Engaging in best marketing practices ultimately redounds to the benefit of consumers in the form of higher product quality, higher product value, and customer intimacy. Companies that engage in best marketing practices also set the benchmark for other companies in marketing professionals that aspire as well for marketing excellence.

The Philippine Marketing Excellence Awards are organized by the Philippine Marketing Excellence Awards Institute, Inc., the Asia Institute of Marketing and Entrepreneurship, and the Sales and Marketing Magazine.